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Your second task: |
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a) Read the information sheet below (or click here for a paper copy) |
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Fair Trade Information Sheet |
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For many years charities like OXFAM, Christian Aid and Tradecraft highlighted the very low prices paid to farmers in LEDCs for a range of products including tea, coffee, cocoa, sugar and bananas. Most of these are transported in their natural state with constantly changing prices which are fixed by MEDCs. It was the people that made and sold these products e.g the owners of the TNC, that made all the money from the goods and not the LEDC that produced them. EXACTLY the same as the clothes industry! |
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The Fairtrade foundation was set up in 1980 to stop this happening. It’s purpose is to guarantee a better deal to producers in LEDCs by setting and paying an agreed price for the produce. This price covers the costs but also includes profit on top of that which can be reinvested in the farmers farm, the local environment and the local community. |
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The Foundation set up the Fairtrade Labelling Organisation (FLO). Farmers and producers register to receive the Fairtrade Mark. This is given only after inspections show the farmer follows strict guidelines laid down by the organisation. To the consumer, this label proves that they are helping pay farmers a fair price for the goods. |
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In the UK the first Fairtrade products went on sale in 1994. The Co-op supermarket took the lead, stocking a range of products before introducing its own range of Fairtrade goods. In 2004 UK customers spent over £90 million on a wide range of fair trade goods – tea, coffee, chocolate, fruit, wine, beer and roses. |
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b) Work in groups to produce a presentation to Cadbury's (a TNC that does not practice fair trade) outlining what fair-trade is and how it benefits people. Try to persuade them to join the fair-trade group. |
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Use the instructions below to help you plan your presentation. |
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CADBURY PRESENTATION
You are a marketing representative from the FAIRTRADE Foundation and you have been asked to increase the number of large companies in the UK that support Fair trade policies.
You need to create a presentation to show to Cadbury to encourage them to support FAIRTRADE.
In your presentation you need to include the following:
- What is FAIRTRADE
- Brief history of FAIRTRADE
- An example of a company that supports FAIRTRADE- the Co-operative, including the following:
- Why they work with FAIRTRADE
- Some of the FAIRTRADE products that they sell
- An example of one product and how selling that product has made a difference to the producer’s life.
- How FAIRTRADE will benefit Cadbury (High quality products, good for business, right thing to do)
REMEMBER THE PRESENTATION NEEDS TO BE INFORMATIVE AND PERSUASIVE!
You can use the following websites to help:
For the first two points - http://www.fairtrade.org.uk/
The remaining points - http://www.co-operativemembership.coop/en/food/fairtrade/
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