Unit 1
The UK Travel and Tourism Industry
This assignment will be in 4 Parts with a deadline given for each.
The overall deadline for the whole assignment to be complete and handed to your teacher:
Is 26th January 2007
Miss Warren/Miss Henley
The following guidelines should be used when completing your assignment:
- You must refer to the criteria banner and the content of the unit throughout the assignment.
- You should make sure you do detailed research and have a good understanding of the business you are describing.
- Before handing in you must:
- Check that you have completed all tasks
- Label work appropriately
- Present tasks in the correct order
- That your name appears clearly in the header or footer of each page
Part 1 – The Travel & Tourism Industry (P1)
Deadline: [ ]
You have just started working for a tour operator called Star Travel. The company has taken on several new employees and have organised a training programme for everyone. As part of your training there are several tasks that you and the other employees will need to complete.
Task 1 (P1)
Create a mind map or spider diagram to show at least 10 reasons why people travel.
Your diagram must include the following:
- Domestic tourism
- Outbound tourism
- Inbound tourism
- Leisure
- Business
- Visiting Friends and Relatives
***Hints and Tips – Remember to explain each reason and give an example for each***
You must include: Main types of tourism: domestic; outbound; inbound Reasons why people travel: leisure; business; visiting friends and relatives; other, e.g. health, education, sport
Part 2 – Organisations in the Travel & Tourism Industry (P2, P3, M1)
Deadline: [ ]
For the next part of your training Star Travel has asked you to produce some laminated handouts that can be used by all employees at the company. The handouts will describe the different types of organisations that make up the travel industry with examples of each.
Task 1 (P2&P3)
Produce 4 laminated handouts, one for each of the following:
- Domestic organisations - including tour operators, transport providers, accommodation and visitor attractions
- Outbound organisations – including tour operators, travel agents and transport providers
- Inbound organisations - including tour operators, coach operators and guiding services
- Supporting organisations – including tourist boards, trade associations, e.g. UKInbound and regulatory bodies e.g. ABTA
Each handout must include:
- Role of the organisations (i.e. what do they do?)
- Explain how the organisations work together (e.g. travel agents sell holidays for tour operators)
- Examples of each (e.g. tour operator = Thomas Cook)
You Must Consider:
Roles: main organisational objectives; products and services (for the industry and for the customer); ancillary services, e.g. insurance
Sectors: public; private; voluntary
Domestic organisations: tour operators; transport providers (rail, air, road); accommodation (Youth Hostels, self-catering, serviced accommodation, hotels); visitor attractions (heritage, natural, built)
Outbound organisations: tour operators; travel agents (multiples, independents, online); transport (ferries, rail, airlines); car hire
Inbound organisations: tour operators; coach operators; guiding services
Organisations that support the industry: tourist boards (national and regional); trade associations e.g. UKInbound, Guild of Travel Management Companies; regulatory bodies e.g. Civil Aviation Authority, ABTA
Relationship: working together; common ownership; of sectors (public, private, voluntary)
Task 2 (M1)
Explain the relationships between the organisations in the travel and tourism industry -
- How do the organisations work together?
- Why do the organisations work together?
- Why are the relationships between organisations important?
Part 3 – Development of the Travel Industry (P4, P5, M2, D1)
Deadline: [ ]
Your manager at Star Travel has been very impressed with the work that you have completed during your training. They have asked you to do a presentation to other staff at the company to increase their knowledge of the travel industry. The presentation will focus on the development and changes in the travel industry.
Task One (P4 & P5)
Create a PowerPoint presentation for employees at Star Travel. The presentation must cover two main areas:
- Describe how the travel industry has developed
- Describe changes in tourism habits since 1945
***Hints and Tips – Use pictures and animation in your presentation to make it more interesting and appeal to the audience***
You Must Consider:
Development of package holidays: early developments e.g. Thomas Cook; growth of mass market; specialist holidays e.g. all-inclusive, city breaks, long-haul, cruising
Development of Travel Agents: growth of multiples; products and services offered
Horizontal and vertical integration: horizontal examples e.g. mergers between two travel agents; vertical examples e.g. mergers of airlines and tour operators; reasons for integration
Technological developments: e.g. computer reservation systems, teletext, internet, call centres
Developments in the airline industry: aircraft technology; flight products and services e.g. three class system; growth of low cost airlines; growth of airports
Other developments in transport: rail transport (impacts of privatisation, Channel Tunnel); sea transport (car ferries, hovercraft, high-speed ferries)
Changes in tourism habits post 1945: development of purpose-built resorts e.g. Butlins; decline of traditional seaside resorts; development of themed destinations e.g. Bronte Country; changing fashions for day trips e.g. cross-Channel shopping; sports tourism; growth of short breaks; accessibility to countryside area
Task Two (M2)
Choose two major developments or changes in tourism habits and analyse the impact that they have had on travel and tourism organisations.
Task Three (D1)
Evaluate how changes in tourism habits have influenced the structure of the travel and tourism industry today.
Part 4 – Impact of Legislation on the Travel & Tourism Industry (P6, M3, D2)
Deadline:[ ]
For the final part of your training, Star Travel has asked you to write a short article for their staff newsletter. The article will look at the legislation and issues that have affected the travel and tourism industry since 1945.
Task One (P6)
Write a short article that describes legislation and issues that have affected the travel and tourism industry since 1945. Choose and write about two pieces of legislation and two issues from the lists below:
Legislation:
- Annual Leave Entitlement
- Access to the countryside
- Aviation Regulations
- Package Holidays
- Disability Legislation
- Consumer Protection
Issues
- Economic (e.g. collapse of airlines, disposable income levels)
- Political (e.g. EU Initiatives, Visas)
- Major Incidents (e.g. War, Terrorism, Natural Disasters)
***Hints and Tips – Use a programme such as Publisher to make sure that your article looks professional***
You must consider:
Legislation relating to: annual leave entitlement; access to the countryside; development of tourism; aviation regulations; package holidays and package tours regulations; disability; Consumer protection
Issues that have affected the industry: economic e.g. collapse of airlines, disposable income levels; political, e.g. EU initiatives, availability of visas; major incidents, e.g. war, terrorism, natural disasters
Task Two (M3)
In your article, explain how the legislation and issues have affected the travel and tourism industry.
Task Three (D2)
In your article, evaluate how travel and tourism organisations have responded to issues that have affected the industry in the last ten years.