BTEC National Award/Certificate in Travel and Tourism

Unit One : The Travel and Tourism Industry
Assignment Manager:  Rachael Henley
Handout Date 8th October 2007

Name: ……………………………………………………………..

This assignment has three parts.

The overall deadline for the whole assignment to be complete and handed in is:

3rd December 2007 

The following guidelines should be used when completing your assignment:

• You must refer to the criteria grid and the content of the unit throughout the assignment.
• You should make sure you do detailed research and have a good understanding of the subject you are researching.  Keep a note of the resources you use as you go along.
• Where group tasks (or tasks in pairs) have been carried out, you should submit a statement that clearly identifies what your contribution has been.  You should also ensure that you are familiar with all parts of the task and could be tested on it.
• As there are group tasks included in the assignment, it is suggested that you meet as a group to set some intermediate deadlines.
• Before handing in you must:

• Check that you have completed all tasks
• Label work appropriately
• Present tasks in the correct order
• That your name appears clearly in the header or footer of each page

For further details refer to the ‘Student Guidelines’ that were issued to you at the start of your course.

To achieve this unit you will need to:
Investigate the development of the travel and tourism industry, examine the structure of the travel and tourism industry, explore the roles and responsibilities of organisations that provide travel and tourism products and services and explore factors that affect the travel and tourism industry.

Part One: The Interview

Task One: (P1, M1)
Prepare a presentation that describes the development of the travel and tourism industry.  By including an explanation of how developments have shaped the structure of the travel and tourism industry, you may achieve M1.

(You must consider:  key events and milestones post 1945 to present to include: super ships, budget airlines, high speed trains, destinations, e retailing, unpackaging, call centres, industry re-structuring.  Also consider future developments: super aircraft/deretailing)

Part Two:  The Induction

Task One: (P2)
In a group of 4 or 5 create a wall display for the foyer of Thomas Cook head offices.  The display should clearly describe the structure of the Travel and Tourism industries.

(You must consider:  transport, retailers, car hire, insurance, ground handling agents, trade publications, associations and regulatory bodies, public sector tourism, Quangos, accommodation, tour operators, distributors, vertical and horizontal integration)

Part Three:  Starting the Training

Task One:  (P3, P4, P5)
Prepare a one day training session that will ensure that your trainees will learn about these aspects of the tourism industry.  You should prepare a lesson plan, any slides that you choose to use and details of all you need to teach as well as any handouts and notes you will use.  Your lesson should describe:

• The roles and responsibilities of different types of organisations in the travel and tourism industry.  (You must consider: responsibilities to the customer, other organisations and to the industry.  Consider organisations such as those in task two above)

• The products and services provided by organisations in the travel and tourism industry.( You must consider products and services for the customer and for the industry)

• Current factors affecting the travel and tourism industry today.  (You must consider: Destinations e.g. New destinations, re-established destinations.  Customers e.g. Range of customer types (business, leisure, independent, package, groups, age, social background, family, couples). Time e.g. change in pattern of taking holidays (short breaks, long breaks, multiple holidays)  Activities e.g. Change in activities, new activities, challenging activities, activities to suit different types of customer.  Technological e.g. E-commerce, transport developments.  Political e.g. Terrorism, war, health and safety, natural disasters,  epidemics.

Task Two: (M2)
Ten of the trainees will have the opportunity to do fast track training.  Your boss has said that you could do a Saturday as overtime to work with these trainees but that your training session would need to be more in depth.  Therefore, when teaching about the products and services, you need to analyse them too. (see products and services above)

Task Three: (M3)
Also, as part of the fast track programme, you have been asked to analyse two factors that are having a significant effect on the travel and tourism industry today.

Task Four: (D1, D2)
As part of your preparation for the lessons and the subject in general, you have decided to evaluate the industry in general.  This will enable you to field any questions you may have from the trainees.  Write an evaluation of:

• The effectiveness of the current structure of the travel and tourism industry to respond to customer needs and external factors
• The effect of two factors that are having a significant effect on the travel and tourism industry today and recommend how the industry should respond, justifying your recommendations.

Whilst the above headings have been written: in the suggested order for hand-in, it is recommended that you complete tasks in order of Pass, Merit and then Distinction.

If there is anything you do not understand, please ask.

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• Debbie Warren
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